Movies were never meant to be just movies. A good film is immersive and could change you – be it your perception of reality, an idea or how you feel. The best ones could even change lives. What we want to achieve is to replace “could” with “will”, by elevating a movie experience to far exceed its current limitation. A movie will cease to be just a movie – it will be a game, or better - a moldable entity in a crypto-enabled entertainment ecosystem that benefits and impacts its audience.